If you’ve been shopping with us for a while, you already know what we’ve built because we built it together. Millions of customers. Thousands of brands. A loyalty program that’s been quietly earning you points with every purchase. None of that is going anywhere.
What is changing, though, is the name. And everything that comes with it. 6thStreet is now AIVI. And the reason goes deeper than a fresh coat of paint. Let us tell you why.
Welcome to AIVI
Every great transformation starts with a clear vision. Ours led to AIVI.
6thStreet was built on the trust of over 15 million customers. That trust hasn’t changed, but everything around it has. With AIVI comes a new set of experiences designed to make shopping feel less like a task and more like something that just works: Virtual Try-On, an AI-powered Chatbot Assistant, and more features that learn and adapt to you and your needs over time. Plus, Club Apparel is now Club AIVI. The same rewards you’ve earned are now part of a more connected, more personal experience.
This is where shopping starts to get to know you. Welcome to AIVI.
Evolving Your Shopping Experience
A new name deserved new reasons to use it. Here’s what we’ve built.
Virtual Try-On
The moment before you buy has always been the hardest part, especially online. Does this actually look good on me? You don’t have to guess anymore. Select any eligible product on the AIVI app, tap “Try it on,” and see how it looks on you, using a new photo or one from your gallery. No more returns because something didn’t translate from screen to real life. You can now see it even before tapping on the Shop Now button.
AIVI Chatbot Assistant
Shopping should feel effortless, period. The AIVI chatbot is available 24/7 to answer product questions, suggest the right size, recommend alternatives, and help you find exactly what you’re looking for, faster than scrolling ever could. Think of it as having a personal stylist on call, any time you open the app.
Fashion Inspiration Reels
Discovery is changing. Fashion Inspiration Reels let you scroll through curated style content and shop the looks that you can fall in love with instantly, closing the gap between seeing something and owning it. Why? So that you don’t have to know what you’re looking for before you find it. Browsing is easy.
Club AIVI: Your Points, Your Way
Club Apparel has become Club AIVI, and it’s now living right inside the AIVI app, where it always should have been. As simple as that. But there’s more.
- Every purchase earns you points
- Get birthday benefits, dining perks, and exclusive tier rewards.
- Redeem them across +2,600 stores and +1,200 brands on the AIVI app.
- The more you shop, the more your membership unlocks.
One app. One loyalty program. One place to see exactly what you’ve earned and how to use it. Simple.
Everything You Already Love Is Still Here
The same brands. The same seamless checkout. The same delivery network that moves faster than anyone else in the region, plus the same loyalty points you’ve been earning, now in a program with a name that matches the app you already use. With AIVI, we aren’t departing from what 6thStreet built but evolving it. We’ve created one intelligent, connected experience that knows you, grows with you, and makes online shopping feel the way it always should have been.
Welcome to AIVI. You’re already at home here.
